Protecting the background and geography of la and Pasadena among 1900 and 1950, the gathering of over two hundred classic postcards compiled during this new quantity deals a special glimpse into turn-of-the-century southern California. As communique via postcards grew to become well known within the past due nineteenth century, those that obtained them have been provided a unprecedented view of the "right the following, at once" point that in simple terms postcard images may provide. From the earliest photos of the Angels' Flight in la, to the match of Roses parades gliding down Colorado road, the authors rejoice the heritage of those appealing towns during the own medium of classic postcards.

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BROADWAY, SOUTH FROM 8th road. at the correct less than the flag is the may possibly corporation, successor to Hamburger’s; one block south at 9th is Eastern-Columbia, a basic division shop. the big Examiner signal is visible within the a long way distance, situated at Broadway and 11th. The bring in Examiner development was once designed in 1912 via Julia Morgan, who additionally designed the Hearst fort at San Simeon. Theaters famous listed below are, at decrease left, the President, exhibiting Sylvia Sidney in “Street Scene,” and at reduce correct a theater exhibiting a Tallulah Bankhead motion picture. (Published via Western Pub. & Novelty Co. , l. a.. ) BROADWAY NORTH FROM 7th road, displaying BULLOCK’S division shop. one other view of 7th and Broadway indicates an prior time. every body dressed as much as cross downtown in these days. Bullock’s is at the left, and a brand new financial institution of the United States is at the correct. Farther north we see the Orpheum Theatre, well-known within the previous days for vaudeville. within the distance at heart, a Coca-Cola signal embellishes the aspect of a construction. (Published by means of Western Publishing & Novelty Co. , l. a.. ) SPRING road. as soon as known as “the Wall highway of the West,” Spring road is a countrywide check in ancient District. It includes a treasury of ancient structures from 1900 to 1930, a lot of that have been refurbished. This view, most likely approximately 1900, seems north from 3rd road. Streetcars and horse-drawn cars succeed. The construction at the correct is the Henne development. (Published by way of M. Rieder, la. Card despatched 1904. ) SPRING highway taking a look NORTH FROM moment highway. The corridor of files will be visible within the heart distance during this view of moment and Spring. recognized outdated inns are within the photograph: the Nadeau inn at left (the signal reads “Nadeau Buffet”) and the Hollenbeck lodge around the road. The block of two-story structures within the heart was once later got rid of to make means for the la occasions, and the resort past it at the beginning road used to be changed by means of the recent nation development. (Published through Western Publishing & Novelty Co. , la. This card used to be despatched in 1913. ) SPRING highway taking a look NORTH FROM 5th. This busy highway is proven with the Hibernian financial institution in close-up. We see Tufts Lyon and Frederick’s at close to correct and the Henne place of work construction at left distance. As traditional the sidewalks are thronged with pedestrians, trolleys line up on the street, and cars are parked on the reduce. This card was once mailed in 1913. (Published through Western Publishing & Novelty Co. , la. ) SPRING road taking a look NORTH FROM 7th. A microcosm of urban lifestyles may be considered right here. The vehicular site visitors is completely automobile, with a minimum of a half-dozen designs of automobiles in the street. Pedestrians are available crowds—business is sweet. highway lighting fixtures is new and engaging. motels and banks abound. The Alexandria inn looms at the left on the nook of Spring and 5th, with the protection belief and mark downs financial institution around the road. The yr seems to be approximately 1920. (Published via M. Kashower Co. , la. ) la highway, THE WHOLESALE DISTRICT.

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