By George Lakoff
Ten years after writing the definitive, overseas bestselling publication on political debate and messaging, George Lakoff returns with new suggestions approximately the way to body today’s crucial issues.
Called the “father of framing” via The manhattan instances, Lakoff explains how framing is ready ideas―ideas that come sooner than coverage, rules that make feel of evidence, principles which are proactive no longer reactive, optimistic now not adverse, principles that must be communicated out loud each day in public.
The ALL NEW Don’t consider an Elephant! selections up the place the unique ebook left off―delving deeper into how framing works, how framing has developed long ago decade, how one can converse to those who harbor parts of either revolutionary and conservative worldviews, easy methods to counter propaganda and slogans, and more.
In this up-to-date and elevated variation, Lakoff, urges progressives to move past the common laundry checklist of evidence, regulations, and courses and current a transparent ethical imaginative and prescient to the country―one that's often American and will turn into a guidepost for constructing compassionate, powerful coverage that upholds electorate’ wellbeing and fitness and freedom.
Read Online or Download The ALL NEW Don't Think of an Elephant!: Know Your Values and Frame the Debate PDF
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Extra resources for The ALL NEW Don't Think of an Elephant!: Know Your Values and Frame the Debate
It's not demanding to provide an explanation for it once we take into consideration investment. The right-wing imagine tanks get huge block gives you and endowments. hundreds of thousands at a time. they're rather well funded. additionally, they understand that they're going to get the cash the following yr, and the yr after that. take note, those are block grants—no strings hooked up. Do what you wish. lease intellectuals. convey expertise alongside. those associations additionally construct human capital for the long run. revolutionary foundations unfold the money around—thinly. they provide twenty-five thousand funds the following, might be fifty thousand, even perhaps one hundred thousand. occasionally it's a significant supply. yet recipients need to do anything various from what every body else is doing as the foundations see duplication as a waste of cash. not just that, but additionally they aren't block provides like conservative foundations get; the recipients would not have complete freedom to make your mind up the best way to spend the cash. And it really is by no means applicable to take advantage of it for occupation improvement or infrastructure development or hiring intellectuals to consider long term in addition to temporary or interrelated guidelines. The emphasis is on delivering direct prone to the folks who want the prone: grassroots investment, now not infrastructure construction. this can be, for the main half, how revolutionary foundations paintings. and thanks to that, the firms they fund need to have a really slender concentration. they must have tasks, not only parts they paintings on. Activists and advocates are overworked and underpaid, and so they do not need time or strength to contemplate how they need to be linking up with folks. They customarily wouldn't have the time or education to contemplate framing their matters. The process forces a slender focus—and with it, isolation. You ask, “Why is it like this? ” there's a cause. there's a deep cause, and it's a cause you might want to take into consideration. within the right’s hierarchy of ethical values, the pinnacle price is keeping and protecting the ethical method itself. If that's your major target, what do you do? You construct infrastructure. you purchase up media upfront. you propose forward. You do such things as supply fellowships to right-wing legislation scholars to get them via legislations tuition in the event that they subscribe to the Federalist Society. and also you get them great jobs after that. as a way to expand your worldview, it's very shrewdpermanent to ensure that over the lengthy haul you've the folks and the assets that you simply desire. at the left, the top worth helps people who need assistance. So while you're a origin otherwise you are constructing a starting place, what makes you a very good individual? You support as many of us as you could. And the extra public budgets get reduce, the extra humans there are who need assistance. so that you unfold the cash round to the grassroots companies, and for this reason you don't have any cash left for infrastructure or expertise improvement, and definitely no longer for intellectuals. don't waste a penny in duplicating efforts, since you need to support increasingly more humans. How do you express that you're a solid, ethical individual or starting place? via directory all of the humans you support; the extra the higher.
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